Red Cross Survey Finds Three of Five People Planning Charitable Gifts this Holiday
Season Will Give More Than $50, Even in Tough Economy

Red Cross offers online giving catalog to help families
make charitable gifts in the name of others

Newton, NJ, November 24, 2010 — Donating to charity is an important holiday tradition with many families planning to give at least $50 to charitable groups during this holiday season, according to a survey by the American Red Cross. The national survey, taken October 21-24, found that nearly six in 10 of those surveyed plan to donate to charities between Thanksgiving and the end of the year. Of that group, 57 percent said they would give $50 or more, including 31 percent who said they plan to donate more than $100 this holiday season.

“It’s heartening to see that even in this tough economy, charitable giving remains important to people during this holiday season, and the Sussex County Chapter of the American Red Cross is encouraging people to make a gift to the Red Cross that can save the day for those in need,” said Pat Day, Executive Director.  “We are working very hard to raise money now so the Red Cross will be there tomorrow with help and hope when people need it most,” added Day.

Red Cross offers “Gifts that Save the Day” in Holiday Giving Campaign

With many people doing their holiday shopping online, the Red Cross is offering a range of more than 20 giving options in its holiday giving catalog (www.redcross.org/gifts) for those who want to make a donation in the name of someone else. The Red Cross also offers a Spanish-language version of the online catalog (www.cruzrojaamericana.org/catalogo).   

The gift ideas include donations equal to the costs of providing food and shelter to someone in a shelter, vaccinations, blankets, and phone cards and comfort kits for members of the military. The purchase of each gift item is a tax-deductible contribution to the overall mission of the American Red Cross. On the rare occasion when donations exceed the need in a particular area, we will use your contribution to help others where the need is greatest.

Practical Gifts More Popular in 2010

The Red Cross survey found that more than a third (36 percent) said they plan to buy more useful and practical gifts such as clothing, gift cards and household items, with less than one in 10 (7 percent) planning to buy more unique and fun gifts. More than half – 51 percent – said their gift-buying would be about the same this year as last.

In addition, the Red Cross survey found that more than half (53 percent) agreed that a good way to give more to charities is to ask someone to donate to charity instead of buying gifts.

The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies nearly half of the nation's blood; teaches lifesaving skills; provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization — not a government agency — and depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit www.sussexredcross.org or call our office at 973-579-1600.  

*These results are based on a national probability sample of 1,005 telephone interviews among adults 18 years and older living in private households in the continental United States, conducted from October 21-24, 2010.  The margin of error for data based on total sample is plus or minus 3.1 percentage points at the 95% confidence level.  The survey was conducted by CARAVAN®, an omnibus service of Infogroup | ORC for American Red Cross.